The two liter is cheap to buy because it’s cheap to make and you buy more than one anyone so it’s kind of like a loss leader.
The 20 oz is getting you because it’s there and you wan’t Coke
The Aquafina(Pepsi product) is more expensive because they know more people are chosing water over Soda which has always been the main money maker so they are going after the water market.
I know all this shit is on high school and college campuses across the world.
3. “The hottest new beverage is water.”
People aren’t losing their thirst, but they are going back to basics. Water is one of the fastest-growing segments of the beverage industry, studies suggest, while sales for traditional fizzy drinks are on the decline. From 2009 to 2011, sales of regular soft drinks declined by 1.9% to $27 billion, according to a 2012 report from market research group Mintel. “It would seem that the category has seen its peak and is now retreating,” the study reported. (Consumers are choosing more low- and no-calorie beverages, says a spokesman for the American Beverage Association.)
The decline is part of a shift in consumer tastes. From 2001 to 2011, annual bottled-water consumption soared 56% to 26 gallons per person — the equivalent of 166 of those typical 20-ounce bottles — according to the Beverage Information Group and the U.S. Census. At the same time, annual soda consumption fell 16%, to 44 gallons (about 281 single-serving bottles) per person. Indeed, many soda makers now also own bottled-water brands. Coca-Cola /quotes/zigman/222647/quotes/nls/ko KO +0.12% owns Dasani, PepsiCo /quotes/zigman/238082/quotes/nls/pep PEP -0.09% owns Aquafina, and Dr Pepper Snapple /quotes/zigman/507521/quotes/nls/dps DPS -0.38% owns Deja Blue.
While fizzy-drink sales may have lost their fizz, soda isn’t going away any time soon. A decade ago, 80% of Americans consumed at least one such beverage every two weeks, says Harry Balzer, chief industry analyst for market research firm NPD Group. Today, 72% continue to do so. “Soda is still a very popular part of the American diet,” he says. “More Americans drink soda than drink energy drinks and coffee.”
8. “Our deep pockets will veto a soda tax.”
When efforts by public-health advocates and senate leaders to consider new federal taxes on soda and other sugary drinks escalate, experts say, so does the lobbying spending of soda companies. Between 2005 and 2009, as public-health advocates were making a big push to tax soda at the national level, lobbying spending by the soda industry rose more than 30-fold, to $40.3 million in 2009, says Michael F. Jacobson, executive director of the Center for Science in the Public Interest. That spending effort contributed to the defeat of the proposals at the national level, Jacobson says.
Between 2009 and 2011, legislatures in several states and cities across the U.S. — including Philadelphia, Texas and Washington, D.C. — considered implementing a soda tax, but most of those were also rebuffed, and lobbying spending has tapered off since then. The amount of money spent by Coca-Cola, PepsiCo, and the American Beverage Association fell to $10 million in 2011, Jacobsen says.
The soft-drink industry says its lobbying efforts also go toward other issues, like agriculture, tax, nutrition and transportation. “We were reacting to the situation we found ourselves in,” says Christopher Gindlesperger, the spokesman for the American Beverage Association. He says it’s important to advocate on behalf of consumers “about discriminatory proposals like taxes and bans.” (Coca-Cola declined to comment and PepsiCo did not respond requests for comment.)
Water gives Coke, Pepsi a way out of soda slump
Cola companies have been experimenting with the flavored or fortified water segment as it is offers greater differentiation.
Why should just get a reusable water bottle with a filter if needed and fill it at the water foundtain or at the sink at home-
Soda Pop is made from water a valuable resource